As children we’re all taught to share but certain things must remain personal and toothbrushes are one of those.
In business there are other things we don’t share, how many times do you hear the defence of it being “commercially sensitive”, when requesting information or why should we share our profits; we’ve worked for them.
But strangely these same people don’t apply the same standards to sharing other things such as the pictures they use on their websites.
Everyone knows the value and importance of using visual images on a website, whether this is a hand drawn graphic, computer generated image, photograph or video. Images are great attention grabbers and can help keep visitors on your page, so what we use and how we use them should be paramount when thinking about web content.
Most of us tend to think about what we’re going to say in the text and use this as a foundation to build the page and as an afterthought decide we ought to have that vitally important element that is a picture to add value.
Having made that decision what happens next is all too easy, we start searching the internet for stock library pictures that say what we want with little regard for who else has used the same image on their website. If the product is bespoke that’s its “unique selling point”, why would anyone compromise this by using what may be a competitor’s image – sadly all too many businesses do.
Originality and creativity are important assets in promoting a product if it’s important enough to show on a website it should be worth spending a little time and money keeping that product exclusive.
Using a professional product photographer to create an exclusive image can be cost effective if there’s a need to stand out in a competitive market; and observing the concept of time being money how long did it really take to find that lookalike picture from the photo-library?
So if you don’t want to share your toothbrush with your competitors give me a call and let me create a product photograph to be proud of.