As a photographer I know how important the visual impact of signage and imagery are in everything we do.
Travelling back from 4Networking Newbury this morning a noticed a sign attached to some railings outside the City Playground in Newbury.
Curiosity getting the better of me I turned my car round and went to find out what was taking place.
Once I’d read the notice I started to think about the significance of what it said and the incredibly far reaching consequences of what would happen next.
The notice was announcing a blood donation session in Newbury today.
Having started donating during my first job as a medical photographer in the late ‘60s I suddenly realised that I hadn’t made the effort during the last few years and decided that needed to be remedied.
This afternoon I was welcomed back by the fantastic, friendly staff, that operate these sessions and despite my recent tardiness received no judgemental comments.
Because I hadn’t got an appointment the whole process took about an hour and gave me the opportunity to do some really constructive thinking while I waited my turn, during the donation, which is really quite painless, and afterwards with a cup of coffee and biscuit.
This simple sign started a process that can only be described as a ‘win, win’. I re-established a relationship, gained some valuable thinking time that I wouldn’t normally get, whilst drinking free coffee and biscuits and the National Blood Service won some valuable A-Neg.
The real win for me though, is the knowledge that my curiosity may have helped save the life of someone in need of blood or its by-products.
If you are able, I cannot recommend a better way to spend an hour of your time.