With more and more businesses using ecommerce as part of the way they sell their wares, competition is increasing and visual presentation of the product is becoming an essential consideration.
Having spoken to a number of web designers specialising in ecommerce sites they seem to be saying the same thing, that, generally the quality of photographs used to sell products online is poor.
Whatever you’re selling it’s essential that you present it in the best possible way and good product photography is probably the most important single factor in doing this.
Even if it’s just putting a second-hand item on Ebay or similar auction sites, the written description can never compare with a good clear photograph and if what you’re selling has an unusual feature or you need to point out some specific damage, there really is no better way to illustrate it than a good picture.
What’s more in its most basic form the difference between a quick snap or a well lit, carefully composed photograph can have a significant effect on how well it sells and more important, how much it sells for.
Buying on line is a wonderfully flexible way to shop but the great disadvantage is that unless the product is something you are familiar with and have actually seen and held you have no way of knowing anything more about it than words can convey.
By showing your customer high quality pictures of what they’re buying, they can at least have an idea of the quality of finish and whether it has an aesthetically pleasing appearance.
Providing multiple views and angles in particular close-ups of any special features or details can enhance this information and be invaluable to your customer, ultimately making the purchasing decision easier.
Any marketing expert will tell you that making it easy for your customer to buy is a key requirement in any purchase, therefore, giving your customer as much visual information as you can, will definitely give you an advantage over your competitors.
For photography or help getting your product displayed in a professional and visually powerful way call me for a chat.