The company, probably best known in the UK for their wine gums, are offering a unique opportunity for someone to be immortalised in sugar, by running a competition to find the “Face of Maynards”.
They’re asking the sweet-toothed Canadians to upload photos of themselves to the company’s Facebook page from where they will then select 10 finalists, one of which will have their face morphed into candy caricatures and become the face of Maynards, with their image appearing on the packaging too.
As a commercial photographer in West Berkshire, with an interest in the reactions and reticence of people to have their photographs taken and how this varies between generations I’ll be fascinated to see how popular this competition proves to be.
The face chosen will be the one that best represents one of the company’s existing popular Canadian products, Sour Patch Kids, Fuzzy Peach, Sour Cherry Blasters, or Swedish Berries and the facial expression must be seen to match with the branding and personality of Maynards.
As well as being immortalised in sugar, the winner will get a year’s supply of the sweets, $5000 in cash and a trip to Toronto for a photo-shoot with top Canadian celebrity portrait photographer Chris Buck as well as a visit to the Maynards production line to see how the sweets are made.
To ensure the best possible image for the competition Chris has written a short guide to taking a good portrait photo to go with the promotion.
Sadly, this competition isn’t open to anyone living outside Canada but as a part of the Kraft Foods group, which controversially acquired the much loved chocolate maker Cadburys in the UK, I wonder if we’ll be seeing a similar competition producing look-a-like sculpted Cream Eggs as an Easter attraction, sometime soon?
All of course to the delight of our friendly dentists.