Friday June 17th was a fairly normal one for a commercial photographer, even though it started at 5-30 in the morning in the rain.
Debra Mann of Variety Events had asked me to photograph her Social Media Conference at the Blue Mountain Golf Club in Bracknell and do some Social Media Headshots for any delegates that might want them.
What I didn’t anticipate was meeting Sarah Arrow a prolific blogger.
Sarah, who currently runs 9 blogs, on subjects ranging from her transport business and her “Birds on the blog”, to an amazing charity fund raising blog supporting children’s education in Africa, was chatting as I set up my portrait equipment and advertising banner and we discussed the value of images in social media and in particular how important they are in getting the attention of your audience.
After a few minutes she suddenly asked if I’d like to have a short part of her presentation to talk about why pictures are so important, the steps you need to take to ensure that the pictures are good and what precautions you need to take to avoid falling victim to copyright laws.
Of course, I gratefully seized this opportunity to share some of my professional expertise and increase my social media exposure, but I realised, not for the first time, how important, the likes of Twitter, Linkedin, and Facebook have become in building my business.
When I first came across Twitter after a Federation of Small Businesses Workshop run by my great friend, PR guru Nigel Morgan of Berkshire Morgan PR, back in 2006, I had no idea of the power this new form of communication would unleash and how it would lead directly to new business.
Since this introduction to Social Media I have built a great network of friends like the Social Media Guys, Ant Hodges, Graham Jones and Nigel Morgan and it’s now giving me the opportunity to meet new people like the fabulous Sarah.
I fully realise the value of Social media in business and would encourage anyone to start Tweeting, it’s a great way to meet new people and hopefully customers.