Stock images are a quick way to add pictures to your website, but in his post on Mashable, – 5 Easy Tweaks to Increase Conversions ,Tim Ash warns that by not using brand-specific photos you could be not only damaging your brand but reducing your conversion rate.
No matter what you do or make you’ll want to maintain that all important edge over your competitors.
Although you may be in the same market place you’ll hopefully have found a niche that sets you apart from the crowd and creates you USP (Unique Sales Proposition)
Your brand must be the priority and how you illustrate it will reflect directly on how you’re judged by potential customers, so any picture you use must be specific, relevant and not there just to fill a space on your page.
This is why it’s worth remembering that if the image is yours, or if it’s been specifically shot to support your brand, you control its use, the keywords and metadata of that picture and this can significantly enhance the optimization of your website or blog.
Remember free or cheap stock imagery is just that, and will do your product or service no favours and your time spent searching for the right image isn’t really free, especially if you could be engaged in some revenue producing activity instead.
As I said in my January post when I asked if you’d “share your toothbrush with a stranger”, the advantages of having pictures taken which are brand-specific to your business cannot be emphasised strongly enough, a point echoed by Tim Ash
Even the finest pictures in a library, often professionally taken and frequently “out-takes”, from a commissioned photo-shoot, are unlikely to have true relevance to your particular business.
The best of the others will have been snapped up by someone else, probably one of your competitors, which immediately destroys your customer’s confidence, making them question the credibility of your photo and also putting doubts over the originality of your business.
So you trawl, ever deeper, into the library, trying to find something unique, spending more valuable time, looking for the safe option, a picture you’ve never seen before, but this is neither safe nor can you be sure of its exclusivity, most library photos have been used over and over.
So even if you don’t recognise it, the chances are extremely high that someone looking at your website will, and view that photo, you thought was great, to be jaded; and those that aren’t, are probably pictures of such poor quality that you really shouldn’t be using them anyway.
There’s a famous but well-worn quote by the fire fighter Red Adair, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur” – so typified by the willingness of so many brand owners to put their products at risk for the sake of a good photo.
If you would like some truly original pictures for use on your website, please contact “The product photographer” from West Berkshire today and let me shoot something special for you.