Mention professional photography to most people and it conjures the image of either a wedding photographer or someone taking pictures of families and children.
Even though the availability of mobile devices and the incredibly small point and shoot cameras, together with the added picture editing software that lets you correct many of the basic photographic errors, have revolutionised photography, people still like to entrust the recording of great family events to the professional photographer.
But when it comes to proudly showing the product or services your company makes or supplies, many business people deem it perfectly acceptable to take their own pictures or even better get the chap next door who dabbles in photography as a hobby to take them.
Would you be prepared to make this compromise on your daughter’s wedding, how acceptable would you find poorly composed, badly lit and wrongly exposed pictures then?
Your business is just as important and relies on communicating quality and professionalism, so for this reason superb lighting outstanding composition and creative flair should be paramount in promoting what you do.
As someone who specialises in shooting commercial products for websites and traditional publication as well as headshots for corporate use and social media, I find this compromise in quality, an unbelievable way to do business.
The importance of showing what you do in the best possible light would seem to be a marketing and branding essential, but few small and medium sized businesses consider it important.
It’s said a picture paints a thousand words and is the best way to convey a visual message and if you want to grab the attention of potential clients or customers by showing them the quality of your product or getting your press release into print you need to present the image professionally.
I don’t photograph weddings or family portraits so I definitely won’t be at the Royal Wedding, but if you need great product photography or a new headshot I can help you so give me a call.