As a new company to the fashion market, I have recently appointed a public relations company to promote my products. They asked that I had professional shots taken of my products, which at this point I did not have.
A good friend of the family had done my original photography with her digital camera, this was arranged as I was keen to keep the costs down to a minimum, but soon discovered that this was not the best option.
The pictures that had been taken by the family friend were unsuitable for the PR Company to use, as they needed to be shot on a pure white background free from clutter, and of a certain size for features in magazines, mine unfortunately were not.
Since the PR Company are based in London and I am based in Berkshire they recommended that I arrange to get some new product photography done with a local photographer, and sent me a few links for some. I also asked my Dad if he knew any local product photographers, he asked a friend who is a videographer, who recommended Mike Samuels of Mike Samuels Photography based in Newbury, a connection from his BNI networking chapter.
It was later discovered that my Dad already knew Mike through his own Farriery business, but had not known of his expertise, I quickly made the connection and arranged a session to get some photos done.
Mike is a dedicated product photographer and has a natural passion for setting up and taking detailed photos of objects that can sit on a table top, he has transferred the skills that he used as a qualified medical photographer to this kind of commercially precise photography. He has a small studio in Newbury that although a little cluttered is perfect for the type of work he does with equipment enabling him to magnify objects up to 10 times their original size.
Although his speciality is photographing small objects, Mike also took some full-length pictures of me with the bags to illustrate the proportions of the products, as well as taking a commercial headshot portrait to go with my press release and kit, as well as for use on my social media channels.
When I first started out I had not valued the importance of having professional product photography and had compromised hugely on the imagery of my products, just to try and save money. After spending a few hours with Mike I began to see the importance and the advantage of having someone with the expertise, experience and the knowledge needed to get some great product shots. This in turn would make a massive difference to the way that my products are presented to the media and the public.
I would recommend Mike Samuels Photography to any small to medium enterprise looking to sell their products online or by conventional print and magazine publishing.
Sampson & Christie